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Mobile A/B testing

Eliminate the guesswork by applying data-driven conclusions from testing to ensure ongoing app performance and business success.

Mobile A/B testing importance

Making changes without your customers in mind and releasing updates to your app is risky. A/B testing is the safest way to make changes to your app. It lets you understand how changes will impact your customers and your business and give you confidence when deciding which changes to make.


Conducting mobile A/B tests allows you to:


  • Understand the app store customer experience to increase conversions
  • Measure how changes in your app affect your customers' behavior
  • Improve your customers' in-app behavior and mobile experience
  • Use data and statistics to make strategic decisions and reach your business goals
  • Experiment with your mobile strategies and get the most out of your resources


Optimizing your app is a never-ending process, and that includes experimenting with features to keep your app at its best. To get perfection for your app, we need constant trust in your business decisions, which we can only achieve by running tests that bring intuition and data together.

Are you struggling with this?

  • Gaining a better understanding of your customers' behavior.
  • Learning what works for different audience groups.
  • Observing the impact of new features.
  • Making decisions on app updates and changes.
  • Optimizing in-app customer engagements.
  • Cultivating a loyal customer base.

Our Process

  • Seamless integration with your analytics tools

    Seamless integration with your analytics tools

    Based on data from your analytics tools, we can conduct A/B tests. Once we analyze the data, we will determine what to test, and we can create low-risk A/B tests that will help us grow your app.

  • Test your app changes with chosen segments of customers

    Test your app changes with chosen segments of customers

    Before making any significant changes to your app, we will first test it with your customers' specific segment before presenting it to everyone else. There is no way to know whether those changes are effective unless we test them first.

  • Modify your app elements to meet your targeted customers' needs

    Modify your app elements to meet your targeted customers' needs

    We can alter many elements of your app to keep the customers engaged and grow your business. Beforehand we can test and monitor any change to ensure that the change has the desired impact on your app's growth.

  • Engage your customers and keep them coming back with notifications

    Engage your customers and keep them coming back with notifications

    Sometimes, simply reminding your customers that your app exists with a notification is all it takes to engage them. Through A/B notification testing, we can figure out which notifications bring people back to your app.

  • Reach your app's goals in a timely and error-free manner

    Reach your app's goals in a timely and error-free manner

    Automated A/B testing saves time and reduces human errors. With our tools, we can calculate the number of participants needed for each test and gradually reveal the winning variant of any test to as many customers as required until we reach the desired result.

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