Our Process
Define & prioritize your business goals
During an initial workshop with all stakeholders, we work to understand and define all business objectives your website should serve, so we can design an analytics strategy that helps your business grow.
Translate your business goals into measurable metrics
With a thorough understanding of your business goals we can translate them into clearly defined analytics metrics. Defined this way, the metrics are easy to follow and can provide us with actionable insights into how your website is performing.
Set up a data-collection strategy for your website
In addition to tools that gather numerical data, we also use tools that provide us with graphical information, such as recordings of your visitors on your site. With this kind of information, we can gain a deeper understanding of their behaviors and patterns.
Monitor your website traffic
To gather reliable information for actionable insights and recommendations, we track your website traffic throughout a specific period of time. Constant data enables us to draw crucial conclusions with a more significant impact.
Analyze your website's data and identify areas for improvement
Analytics data offers vital insight into where your website visitors spend the most of their time, where they leave your website from, and what elements on the pages they prefer. By understanding that, we can pinpoint opportunities for your website improvement.
Propose steps for reaching your business goals
We provide you with a detailed analysis that sets the context for all those numbers and graphs. Based on our findings, we will create actionable recommendations on improving your website in the future and getting closer to achieving your business goals.